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Executive profile: kaisa tervahauta

I am an expert in operational management and process development, connecting systems, people, and results with a practical approach. Available for a salaried position related to operational work, process development, service management and projects.

AT A GLANCE

  • Interim CEO, 15-person expert organization
  • eNPS +176% (culture and leadership)
  • Selection and implementation of ERP/CRM/PSA solutions (Netvisor, Pipedrive, Koho)
  • BF/ELY projects and business development (funding applications, compliance)
  • 10+ years in B2B digital marketing and analytics
  • Board experience (Paija Group, Wannado), HHJ
  • Language skills: Finnish, Swedish, English (working languages)

THE MOST SUITABLE ROLES

  • Development Manager / Business Development Manager
  • Head of Operations / Operations Director
  • Project Manager (systems, development, financing)
  • Service Manager
  • HR & Operations combined role
  • Vitality and development roles (municipalities/development companies)

WHAT HAVE I DONE IN PRACTICE

Operational management turnaround
– Interim CEO role, team of 15
– Clarification of processes, leadership models, weekly structures
– Result: higher engagement, improved billing efficiency, smoother daily operations

ERP/CRM/PSA renewal in a marketing agency
– Selection, procurement, implementation (Netvisor, Pipedrive, Koho)
– Integrations, automations, training
– Finance, sales, and resourcing in the same view.

Growth and funding projects for SMEs
– BF/ELY applications, documentation, tracking models
– Business development and internationalization coaching.

B2B digital marketing for global brands
– Luxid + global clients
– Funnel, analytics, conversions.

HOW I LEAD AND DEVELOP EVERYDAY LIFE

  • I value clarity, effective decision-making, and transparency.
  • A practical style: prefer 3 effective processes over 30 slides.
  • I combine humanity and ambition – culture is not a "soft thing," but the structures of everyday life.

I am currently open to recruitment discussions and looking for a permanent position.

📧  kaisa [a] kaisatervahauta.fi
🔗 LinkedIn

 
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