Hei, hej, hello. I'm Kaisa Tervahauta, a business development and operations lead.
I make expert organisations run smoothly and grow.
In B2B services since 2014: marketing, HR, back office, staffing and consulting. Right now I work with SMEs as a freelancer, and I am looking for a permanent salaried position.
Ready to relocate
Remote-first pro
From "it's a bit of a mess" to "oh, that's how it works".
I'm at my best when things are scattered and someone needs to take ownership, simplify the process and see the change through. People first, technology to support them.
The everyday of an expert organisation: resourcing, SLAs, billing models (hourly, monthly, project, staffing), utilisation, profitability, eNPS and client NPS.
Choosing and rolling out ERP, CRM and PSA tools. For example, I led a project where Netvisor, Pipedrive and Koho were wired together so data flows from sale to invoice without copy-paste. I like being the admin user.
Sustainability as part of strategy, not a marketing layer: I have carried out a sustainability report and a double materiality assessment for a client. HR and the everyday legal side of running a company I know from practice: HR documentation, employment and subcontracting agreements. A practical negotiator, not a lawyer.
B2B marketing and communication, from strategy, budgets and resourcing to campaigns. MA in International Business Communication, fluent Swedish and a good feel for the Nordic cultural differences that make or break cross-border cooperation.
What I have done
Management Consultant & Project Manager
Advising SMEs on operations, governance, HR documentation and KPI design.
Marketing: strategic marketing planning, budgeting and resourcing, also as an outsourced marketing manager.
Talvea: a project commercialising the audit and advisory firm's sustainability services, including its own sustainability reporting.
Advisory roles in Tornio: strategic sales, marketing and business development for Stadium Apartments, a self-service hostel, and Kalottipalvelu, a lifting and transport company.
Paija Group: deputy board member at an HR services company since 2023, also supporting HR operations and marketing in Paija's client assignments.
Interim CEO & Board Member
B2B marketing agency, €600k turnover, 7 employees and 7 freelancers, fully remote.
A restructuring after the parent company's bankruptcy, with change negotiations underway.
Took over operations, renegotiated employment contracts, clarified weekly routines and rebuilt the ERP–CRM–PSA setup.
eNPS +176%, billable utilisation 80%, and better profitability from focusing on the right clients and a sharper service offering.
Service Manager
Led 7 experts plus freelancers delivering outsourced services: customer service, sales support, marketing, financial admin and HR. Owned sales, resourcing, SLAs and margins, with pricing from per-minute billing to fixed monthly packages. Clients at Wannado included Anna Perho, Software Finland, People Cloud, Juristin Muotoilukoulu and many other SMEs.
Digital Marketing Manager
Campaigns and reporting for global B2B clients such as Metsä Board, Atea, ICEYE, HMD, Sandvik and Kemppi, in English. Won the Northernmost Team Empowerment award for remote team spirit.
In their words. Not mine.
Kaisa has high energy and exceptionally strong cooperation and networking skills. She relies on data for any business decision, without overlooking the human approaches including inclusiveness and open communication.
Founder, Paija Group
Every decision, idea and action she does seems to genuinely drive the group towards a goal. She sees the best way for her team to achieve a goal and takes that path with her team.
Studied together
She is versatile, super good in explaining how and why the campaigns are run to the customers, and was not afraid to jump into tasks that required learning new things.
Managed Kaisa at Luxid
Kaisa's positive attitude has motivated me and my team a lot! I can highly recommend Kaisa!
CEO, People Cloud (client)
Working with Kaisa is fast, easy and solution-focused. Even problem situations have been solved kindly and to the point. Strong recommendation!
Client of Wannado · translated from Finnish
A strong recommendation for Kaisa from here too! She is an incredibly productive and persistent doer.
Talenom · translated from Finnish
Still learning. On purpose.
I enjoy developing myself, and alongside work I have picked up a wide range of further training.
Based at 65°N, working across the Nordics.
I grew up in the Tornio River Valley right on the Swedish border, have worked in Åland and Nuorgam, studied in Uppsala and wrote my master's thesis on the Nordic brand. I've also volunteered as a Nordenambassadör in schools. Regional development is my passion, and long winters teach you to plan well and keep the team spirit warm.
Quick answers
Both. Leading remote-first teams is one of my strengths, and I also like meeting people and visiting clients. I am ready to relocate for the right role.
A generalist with depth. I work best with the big picture: direction, people and getting things done. I know enough of the details, from bookkeeping to Google Ads, to ask the right questions and bring in the right experts.
My current project ends in February 2027, so I am available from then. An earlier start can be discussed.
Daily and hands-on. I'm quick to adopt new tools and enjoy building small automations myself, from Zapier flows to AI agents (Copilot Studio, Power Automate, Claude, Gemini), not just using them as a user.
Need someone who makes complex things simple? Let's talk.
